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CONFERENCE
AGENDA

*Details are preliminary and may be adjusted prior to the event.
Growth stage
Workshop Stage
Innovation Lab

Growth stage

08.30 - 09.45 WIB
Registration 
09.45 - 09.55 WIB
Conference Opening
09.55 - 10.00 WIB
Welcoming Speech
Welcome to Indonesia Product Conference 2025

Apiary Academy & EPIQ Events Team 

10.00 - 10.45 WIB
Keynote #1
The Future of Product Management: What It Takes to Lead in 2025 and Beyond

The product landscape is evolving faster than ever. This keynote dives into what it takes to lead with confidence amid constant change. Whether you’re managing a team or steering an entire company. Get ready to rethink leadership for a new era.

Ray Frederick Djajadinata, CFA | Technology Partner at Alpha JWC Ventures

10.45 - 11.30 WIB
Coming Soon!
11.30 - 12.15 WIB
Coming Soon!
12.15 - 13.15 WIB
Lunch Break
13.15 - 14.00 WIB
Keynote #2
Transforming the Product Development Process with Generative AI

Generative AI is no longer just a buzzword, it is transforming how products are researched, designed, built, and launched. This session explores how AI can accelerate every stage of the product development lifecycle, from faster discovery and smarter ideation to rapid prototyping, streamlined execution, and post-launch optimization. Gain a clear view of the opportunities and challenges in adopting AI.

Guess Who’s Taking the Stage? 👀 

14.00 - 14.45 WIB
Panel Talk #1
Prioritizing AI in Your Product Portfolio: Frameworks to Decide Where AI Adds Real Value

With AI everywhere, product leaders face pressure to “AI-ify” their products. But how do you choose the projects that deliver real impact? Hear from top leaders on practical frameworks to prioritize AI investments that add real value without falling for the hype.

Moderator :
Desi Purnamasari 
| Product Director  at Straitsx

Panelist :
Anan Kasetra 
| Regional Head of Product Strategy & Product Operation at Grab
Paul Soegianto | Chief of Group Digital Strategy at PT Astra International Tbk
Andreas Tjendra | AI National Advisor at Ministry of Communication and Digital Affairs

14.45 - 15.30 WIB
Keynote #3
You Don’t Wanna Miss This... 😜

This One’s a Must-See! 😜

Tri Ahmad Irfan | Co-founder and CTO at Assemblr

15.30 - 16.15 WIB
Panel Talk #2
Synchronizing Product and Business Strategies Without Diluting Impact

Innovation is great, but it needs to connect to bigger business objectives to truly succeed. This panel shares actionable insights on balancing a strong product vision while driving measurable business outcomes, no compromises needed.

Moderator :
Yosua Danny Devara 
| Head of Product  at RedDoorz

Panelist :
Boy Al Idrus
| VP of Product - Telco Loan & Ecosystem at PT. Indosat Ooredoo Hutchison
Anton Rifco S | VP of Products & Engineers at PT. Astra Digital Arta (AstraPay)
Mohamad Ario Adimas | Vice President of Products at Blue Bird Group

16.15 - 17.00 WIB
Panel Talk #3
Why AI Projects Fails and How to Fix Them

Many AI initiatives stumble during implementation. This session cuts through the hype with honest stories and practical advice on overcoming common pitfalls so your AI-powered products can thrive in the real world.

Moderator :
Husein indra Kusuma 
| AI Solution Architect - Cerebra Asia

Panelist :
Ratih Pulcheria Vidyaparamita 
| VP of Product at Vidio
Irvan Bastian Arief, PhD | VP of Data Science and Machine Learning Engineering at Tiket.com
David Christopher | CPTO at Anteraja & CTO at Autopedia

17.00 - 17.15 WIB

Grand Prize announcement and Closing

Workshop Stage

12.15 - 13.15 WIB
VIP LUNCH & NETWORKING
13.15 - 14.45 WIB
Workshop #1
AI or Not AI? Finding the Right Solution for the Right Problem.

Cut through the AI hype and learn a practical framework to decide when AI is truly needed and when simpler solutions work better. Identify the real problem, assess data readiness, and choose the most effective path forward.

Panelist :
Yoga Pratama Aliarham
Machine Learning Engineering Senior Lead - PT Global Tiket Network (tiket.com)
Setia Budi Machine Learning Engineer - PT Global Tiket Network (tiket.com)

14.45 - 16.15 WIB
Workshop #2
Adapting to AI by Identifying and Improving Everyday Processes

Debunking the discourse of being replaced by AI and instead learn how to adapt in the AI era by identifying, improving and automating your everyday workflow

Panelist :
Victoria Simansjah 
Partner, Head of Product Management at Sixty Two
Jason Chriselino Sianata Product Manager at Sixty Two

16.15 WIB
 Return to Growth Stage

Innovation Lab

13.15 - 14.00 WIB
Innovation Lab 1 - #OpenDiscussion
We Build AI with AI: Developing a useful AI product with the help of AI

An interactive session combining a short facilitator-led sharing with an open discussion. We’ll explore how AI can be used to build AI itself, from ideation and design to execution. Participants are free to share their experiences, questions, or experiments.

📝Be active on the discussion!

Bahni Mahariasha | Founder at AI Builders Indonesia
Brian Arfi | Lead Product Manager at Flip

14.00 - 14.45 WIB
Innovation Lab 2
Prompt to Product Prototype

Learn how to turn your product ideas into tangible product concepts—fast—by combining creative thinking with AI-powered tools. You will leave with a functional, AI-assisted product prototype (low-to mid-fidelity) and a pitch-ready concept deck you can use to share your idea.

📝Beginner-friendly, No prior AI or design tool expertise is required!
📝Bring Laptop & able to access Access to AI prototyping tools (v0, ClaudeAI, and Perplexity)

Dimas Wibowo | Director at Natuno

14.45 - 15.30 WIB
Innovation Lab 3
Full Stack Product Management with AI Beyond The Hype

Discover how the role of Product Management is evolving in the AI era, and learn practical, hands-on ways to leverage AI tools to stay ahead.

📝Be ready to learn many tools! From ideation to execution, we’ll explore them all.

Jaka Arya Pradana | City Lead Jakarta at Build Club | AI Consultant at ailabs.id
Jonathan Kurniawan  | Chief AI Strategist at Bridge AI Knowledge | City Lead Jakarta at Build Club

15.30 - 16.15 WIB
Innovation Lab 4 - #OpenDiscussion
Change Your AI, Change Your Life: Mechalens by AICO Community

Discover Mechalens, the AI-powered creation tool developed by the AICO team. This session will demonstrate how anyone can transform simple text prompts into stunning images and videos. Participants will be introduced to the platform’s key features and learn the basics of how to use it effectively for content creation.

📝Be active on the discussion!

25 September 2025