Fundamentals of Product-Market Fit: A Primer for Startups
Uncover the essentials to achieve product-market fit and dive into insights from experts.
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What’s In The Playbook?
There is no exact definition exists for product-market fit (PMF).
Investor and Entrepreneur Marc Andreessen describes it as "being in a good market with a product that can satisfy that market," while Y Combinator’s Paul Graham simplifies it as creating "something that people want."
In this playbook, we surveyed 86 founders and professionals in Indonesia to explore their perceptions of PMF, how they measure it, and the challenges they face in achieving it.
Insights from successful companies (44%) claimed to have achieved PMF within 2 to 4 years, revealing common factors, such as regular feedback collection (83%), customer-centric approaches (70%), and prioritizing customer pain points based on impact and urgency (84%).Â
As you work toward product-market fit, explore this playbook for insights from successful companies and interviews with founders of Xendit, KoinWorks, and Bobobox.
Download the playbook today and find insights on:
- Product-Market fit from various perspectives
- Product-Market fit stages across industries
- Effective product problem-solving
- How to measure your product development progress
- Insights from Experts at Xendit, KoinWorks, Bobobox
Discover Insights
Fundamentals of Product-Market Fit:
A Primer for Startups
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