AGENDA
GHS 2025

08.30 - 10.00 WIB

Registration

10.00 - 10.10 WIB

Opening by MC

10.10 - 10.20 WIB

Welcoming Speech

Welcome to Growth Hacking Summit 2025

Jessica Casey Jaya | CEO Apiary Academy

10.20 - 11.10 WIB

Panel Talk #1

TBC

11.10 - 12.00 WIB

Key Note #1

TBC

11.50 - 13.00 WIB

Lunch

13.00 - 13.45 WIB

Keynote #2

Lucius Janison Simkoputra | Senior Lead Growth Marketing at Astro

Speed Over Perfection: How Quick Experiments Are Leading to Faster Market Domination

Why speed beats perfection in driving growth. Learn to run fast experiments that help you adapt, scale, and lead the market.

1. Quick Launch, Real Impact – How to stop overthinking and run fast experiments that generate useful insights
2. Scaling Experiments – Build systems to test ideas continuously
3. From Data to Action – Turn rapid results into scalable growth strategies

13.45 - 14.35 WIB

Panel Talk #2

Zidni Kadir | Founder Remarketing
Harris Subhan R | Region User Growth Head at Gojek
Albert Kurniawan | Head of Growth & Acquisition BCA Digital

Moderator:

Yustiar Rizawan | Head of Digital Marketing at Bluebird Group

The Power of Holistic Ecosystems: Building Resilient Communities for Sustainable User-Centered Growth

How community ecosystems drive sustainable, user-centered growth.

1. Communities for Growth – Use community feedback to boost relevance and loyalty 
2. Shared Ownership – Let users co-create to deepen engagement 
3. Network Resilience – Build agile businesses through community support

14.35 - 15.25 WIB 

Fireside Chat #1

Safa Alattas | Brand & Marketing Manager at Hue
Andrew Prasatya | Content Marketing Expert

Moderator:

Bryan The  | VP of Growth at Populix

⁠Storytelling Meets Strategy: How to Position Your Product Through Powerful Content

How strategic content and storytelling can fuel growth and boost user acquisition.

1. Content That Converts – Craft messages that spark action and engagement
2. Metric-Driven Strategy – Align content with key growth stages
3. Scaling with Storytelling – Test and evolve your content for long-term impact

15.25 - 15.45 WIB

Break

15.45 - 16.35 WIB

Fire Side Chat #2

Febriansyah Hermawan | Managing Director Eden Kreasi
Irzan Raditya | CEO of kata.ai

Moderator:

Yosanatan Manuel | Growth and Performance Lead at Bitwyre

The Future of Sales and Marketing: How AI and Funnel Optimization Drive Repatable Revenue

How AI and funnel tactics are shaping modern marketing to drive consistent revenue.

1. AI for Smart Campaigns – Automate and personalize marketing at scale
2. Funnel Optimization – Improve conversion and shorten sales cycles
3. Data-Driven Decisions – Use analytics to power growth strategies

16.35 - 17.25 WIB

Panel Talk #3

Dian Pakalis | Growth Director at Cove
Michelle Pangestu | AVP Digital Brand at Indosat
Ferdi Anggriawan | VP of growth at Allo Bank

Moderator

Matthew Adrian | CMO at Fore Coffe

Retention-Led Growth: The Secret to Rapid Scaling and Turning Users into Lifelong Fans

Why retention is key to long-term growth and user advocacy.

1. Building Emotional Loyalty – Create meaningful connections through brand voice and personalization
2. From Users to Advocates – Encourage advocacy through community and exclusivity
3. Proven Retention Tactics – Apply strategies that keep users coming back

17:25 - 17:45 WIB

Grand Prize announcement