GROWTH
HACKING LAB
Make Your Brand Unforgettable Cut through the noise. Own the spotlight.
12 June 2025 | 13:00–16:00 WIB | Apiary Coworking Space – West Jakarta
Meet Your Mentor
Febriansyah Hermawan
Managing Director at Eden Kreasi
Brand Architect. Growth Hacker. Disruption Strategist. 10+ years helping brands break molds and lead markets. Now, he’s sharing the secrets.
Why It Matters
Because being good isn’t good enough anymore. This workshop helps you:
Break through market saturation
Craft strategies that spark action
Make your brand impossible to ignore
What You’ll Master
Create your own “Blue Ocean” strategy
Crack the real reasons customers choose
Build campaigns that convert
Hook people in seconds
Launch bold moves, not boring ads
Not just talk—this is a lab.
Each topic includes:
Expert insights
Real brand case studies
Canvas-based group exercises
Live presentations + direct feedback
Rundown
| Time | Duration | Activity | Details |
|---|---|---|---|
| 13:00–13:05 | 5 min | Welcome & Introduction | Icebreaking, agenda overview |
| 13:05–13:25 | 20 min | Blue Ocean Simple Framework Theory | Explanation of framework and strategic concepts |
| 13:25–13:35 | 10 min | Study Case | |
| 13:35–13:45 | 10 min | Exercise 1: Job to Be Done Canvas | Group activity |
| 13:45–13:50 | 5 min | Presentation & Feedback | Group presentations and trainer comments |
| 13:50–13:55 | 5 min | Q&A | Clarify theory and exercise insights |
| 13:55–14:10 | 15 min | Competing Against Luck Theory | Understanding innovation & consumer choice |
| 14:10–14:20 | 10 min | Study Case | |
| 14:20–14:30 | 10 min | Exercise 2: Job to Be Done Canvas | Group activity |
| 14:30–14:35 | 5 min | Presentation & Feedback | Presentations and trainer feedback |
| 14:35–14:40 | 5 min | Q&A | Discussion and clarifications |
| 14:40–14:50 | 10 min | The Marketing Plan Theory | Building actionable marketing plans |
| 14:50–15:00 | 10 min | Study Case | |
| 15:00–15:10 | 10 min | Exercise 3: Marketing Plan Draft | Group activity |
| 15:10–15:15 | 5 min | Presentation & Feedback | Sharing and feedback |
| 15:15–15:20 | 5 min | Q&A | Open discussion |
| 15:20–15:30 | 10 min | Product Hook Theory | Crafting hooks to capture customer attention |
| 15:30–15:35 | 5 min | Q&A | Clarify concepts |
| 15:35–15:45 | 10 min | Disruptive Campaign Theory | Designing impactful and creative campaigns |
| 15:45–15:55 | 10 min | Study Case | |
| 15:55–16:00 | 5 min | Q&A | Final questions and session wrap-up |
| 16:00–16:05 | 5 min | Closing & Takeaways | Summary, toolkit sharing, next steps |
Who Should Join
Marketers tired of
mediocre results
Founders building
standout brands
Creatives, growth
hackers & campaign
teams
You’ll Walk Away With
3 canvases you can
reuse forever
Ready-to-launch brand
playbook
Battle-tested frameworks
The confidence to own
your space
Seats are limited. Impact is not.
Join other brand challengers and
shake the status quo.
July 2025
