Fireside Chat

How to Boost SaaS Activation Rates


Tuesday, 25 January 2022 | 7.00 - 8.30 PM WIB (GMT +7) | Live via Zoom

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About the Event

A common pitfall of SaaS companies is investing too much in user acquisition, but too little in user activation. User activation is a bridge that brings users from a marketing touchpoint to their “Aha!” moment where they first start experiencing value from your product–an important step to upgrade your trial users to paid ones.

Join us on the evening of 25th January for a fireside chat with Anish Thimanna, Product Manager and Hema Ramaswamy, Data Analyst at Signeasy, an easy-to-use, cloud-based eSignature and document transaction management solution for businesses with over 8 million users worldwide, to explore the topic of user activation for SaaS.

We’ll be touching on:

  • What is user activation, why is it so important for SaaS and how do you measure it?
  • Strategies for activation, with real-life examples from Signeasy
  • Secrets to setting up the right SaaS metrics

Let's join now! Get an opportunity to win IDR 350.000 GoPay Balance (for 10 winners) by attending this event and participate in a challenge!

About Signeasy

Signeasy is an easy-to-use, cross-platform and cloud-based eSignature and document transaction management solution for businesses. Over 160,000 customers in 55,000 companies worldwide use Signeasy to digitize and streamline document transactions and business workflows. Founded in 2010, Signeasy is headquartered in Dallas, USA, with a large engineering and product design office in Bangalore, India.

About Mixpanel

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel serves over 6,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore. For more information, visit: www.mixpanel.com.

Speakers

Anish Thimanna 
Product Manager at Signeasy

Anish is a Product Manager with over 2 years of experience in strategising, planning and building a B2B SaaS product. He is also Certified Scrum Master and with 2 years of experience as a Technical Program manager, and 7 years of experience in Quality Engineering Management.

LinkedIn Page

Hema Ramaswamy 
Data Analyst at Signeasy

Hema has over 3 years of experience in the Data Analytics field. She works with the respective stakeholders to understand the “why” on the data through various tools. Her daily routine revolves around performing exploratory studies to identify the growth levers and improving company KPIs and performing Root Cause Analysis on any anomalies around trends.

LinkedIn Page

Yi Ting Kwa - (Moderator)
APAC Marketing Manager at Mixpanel

Yi Ting has over 5 years of experience as a B2B SaaS marketer. At Mixpanel, she helps companies discover a better way to measure what matters, make decisions fast, and build better products through data.

LinkedIn Page

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